It's never an easy task to get people to shell out watchonworld for no benefit in return. On the other hand, online fundraising and the speed at which it is growing has proved just the opposite. At Impact Guru, we've had so many people donate towards personal and non-personal causes that may not have anything to do with them. This shows that compassion, empathy, and community, are at the heart of all philanthropic endeavors.
It is, however, important to note that charity is no longer done in the same that it is used to. You'll find fewer philanthropists cutting big cheques to a single cause. With technology in the picture, it's much more nuanced now - and it's crucial that nonprofits and all other crowdfunding India campaigners align with the mindset of today's generation and their relationship with the charity.
In this article, we'd like to discuss some of the top reason why people donate so that you can apply certain strategies to your crowdfunding India campaign in order to draw donors towards your initiative.
The greater good
As we discussed earlier, people today have a different relationship with social good. While they may not be involved in writing out big cheques, they surely want to be engaged in activities that will have a long-term benefit for society. For instance, youngsters today are much more mindful of the use of plastic bags, and many of them promote giving it up. This indicates that they care about being part of the larger picture for doing social good. Nonprofits need to apply such a thought process to get people interested in their cause.
Competitions and incentives
Nonprofits should encourage an environment of competition to motivate millennials to donate. Tangible incentives such as free samples, merchandise, invite to events etc are useful motivators. Another great take away for a millennial would be recognized for their philanthropy through a shout out on social media.
People always want to find a way to reduce tax burden - and making donations to good causes is the noblest way to do it. Most NGOs and crowdfunding platforms offer their donors a chance to avail a tax exemption certificate under section 80G when they donate to a verified NGO. Whether they donate to a medical cause, for education, for the environment, or anything else, it is an incentive for them to combine charity with tax saving.
Corporate giving influence
Employees are highly influenced by the giving patterns of their peers and coworkers. According to a 2015 Millennial Impact report, 46% would be more likely to make a donation if a co-worker was doing so too, and 27% would do it if a senior in the organization suggested it. In fact, 11% have opted to have donations cut from their paychecks itself. And 30% have been seen to donate on online platforms such as Impact Guru.